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Disney Signs New Automated Advertising Deal: News Roundup

Disney Sign New Automated Advertising Deal

Disney have recently signed a new deal with a global ad tech company called The Trade Desk which will allow brands to to use targeted automated advertising across Disney’s platforms. The agreement makes it one of the biggest deals that facilitate the use of new ad-targeting systems with third-party tracking becoming less popular, and could likely influence more agreements and partnerships between media companies in the future.

The added element of automation allows Disney to sell advertising on a larger scale, as well as allowing advertising companies to buy these automated ads without sacrificing the ability to target them to specific audiences. The practicalities of the deal work by integrating “data from Disney’s Clean Room, a privacy-conscious repository of first party data, or data Disney gathers directly from its users with their consent, and matches it with personalized data that‘s been created through an industry framework.”

Disney’s aim is to have over 50% of their advertising sales turned into automated buying over the next 4 years, which this new partnership, as well as future ones, will help achieve. Last year, the figure for automated ad inventory sold in Disney’s upfront advertising sales event was 40%.  At present, the proportion of overall TV advertising that is automated is small, but experts expect it to be more widely used over the coming years as different TV companies such as Netflix look to introduce their own advertising solutions, much of which will also be automated.

European Data Protection Board Issues Statement on Data Transfers to Russia

The EDPB has recently released a statement on their position regarding data transfers to Russia, as a response to the Russian invasion of Ukraine. Part of the statement reads as follows:

Since 24 February 2022, the Russian Federation (Russia) is in a de facto state of war against Ukraine. As a consequence, it wasexcluded from the Council of Europe on 16 March 2022. Therefore, Russia is no longer a contracting party to those conventions and protocols concluded within the framework of the Council of Europe that are open only to its member States. It will also cease to be a High Contracting Party to the European Convention on Human Rights as of 16 September 2022. While, in its decision adopted on 23 March 2022, the Committee of Ministers of the Council of Europe stated that Russia will continue to be a contracting party to those conventions and protocols concluded in the framework of the Council of Europe to which it has expressed its consent to be bound and which are open to accession by non-member States – for instance, Convention 108 –, the modalities of Russia’s participation in these instruments are still to be determined1 . Such changes could have a significant impact on the level of protection of data subjects. The European Data Protection Board (EDPB) recalls that the transfer of personal data to a third country, in the absence of an adequacy decision of the European Commission pursuant to Article 45 GDPR, is only possible if the controller or processor has provided appropriate safeguards, and on condition that enforceable rights and effective legal remedies are available for data subjects (Article 46 GDPR). In the absence of an adequacy decision pursuant to Article 45(3) GDPR, or of appropriate safeguards pursuant to Article 46 GDPR, a transfer or a set of transfers of personal data to a third country shall take place, in specific circumstances, only on one of the conditions set forth in Article 49 GDPR (“Derogations for specific situations”).

Read the full statement here.

 ICO to Crack Down on Cold Calls

As part of the ICO’s new plan to save businesses £100 million across the next three years, as well as focussing resources on helping targeted and vulnerable groups of people, the ICO will look to stop predatory marketing calls, according to the Information Commissioner John Edwards. One way in which they will look to do this is to look at the impact that AI has in recruitment, and the effect it has on minority groups.

To help organisations save money, the ICO will also look to publish training materials concerning internal data protection and freedom of information. There will also be a database created for the advice that the ICO gives out and has given to businesses in the past. These materials will be made available for free for anyone looking for data protection advice.